This paid internship will temporarily support Creative Operations Team at the International Cosmetics & Perfumes, Inc. (ICP). ICP is the exclusive marketer and distributor of luxury fragrances in North America, with a focus on The House of Creed brand.
This role will provide outstanding client service through proactivity, creativity, and organization. We expect all team members to promote and maintain the intrinsic company culture that fosters the firm’s core values of: Transparency, Recognition, Accountability, and Communication.
RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:Digital & print production design of advertising materials for ICP’s luxury brands including web content, social media, video, mailers, in-store event collateral, and invitations, to support our omni-channel business.Photo & video research for brainstorming to support campaign ideation and collaboration with cross-functional teams, such as E-comm, Social, and PR.Experience with photography, a plus.Assist with photoshoot preparation, prop-shopping, and comping lighting concepts.Ability to support on-set art direction on straightforward shootsMaintain up-to-date and well-organized files on Design Server.Other Ad hoc project support as needed
QUALIFICATIONS:Matriculating undergraduate college student completing their freshman, sophomore or junior year with a focus in a related fieldStrong knowledge of graphic design and interest in advertising.Proficient in Photoshop, InDesign, Illustrator, Microsoft Office, (Premiere + AfterEffects–a plus).Excellent retouching skills.Excellent organizational skills and outstanding attention to detailHas a positive attitude, is approachable and has strong interpersonal skillsAdept communication skills to collaborate with Creative Ops, Marketing, Events, PR, and Ecomm teamsIs resourceful and enthusiastic, with a creative mindsetExcellent written and verbal communication skillsSkilled at successfully organizing, prioritizing, and managing multiple projectsThrives on work in an entrepreneurial, fast-paced environment while being adaptable to changeIs comfortable working with a small team and willing to take on new challenges/opportunities.
This internship will take place in ICP’s NYC headquarters from June 1, 2020 through August 13, 2020. Interns will be expected to work approximately 30 hours per week, Mondays through Thursdays, and will be paid $16.00/hour for all hours worked.
Have you ever had to create designs – even though you aren’t a trained graphic designer?Social media pros often design the creative elements that go with organic posts and paid ads.SEOs might design banner ads and call-outs.Content marketers design featured images and might even whip up their own infographics.Entrepreneurs and business owners might be designing their entire website, etc.
Graphic design is a useful skill for any digital marketer to have in their back pocket.
And it’s possible to create professional-looking designs even if you have no graphic design training.
Here are seven tips to help you, the non-designer, create compelling designs.1. Embrace White Space
When creating a design, the graphics and text tend to get all the attention.
The areas without graphics and text are just as important, and allowing room for your design to breathe is one of the factors that separates amateurish designs from professional ones.
White space (a.K.A., negative space) is the area between and around design elements, and it’s not necessarily white (it can be any color, pattern, or even an image).
The simple rule of thumb is this:
Don’t overcrowd your elements.2. Stick to Two Easy-to-Read Fonts
When it comes to choosing fonts, the most important thing to focus on is readability.
A gorgeous font that is really hard to read does a disservice to your design.
Always opt for crystal clear fonts.
In addition, try to stick to two fonts.
More than that creates chaos; too many fonts will end up making your design difficult to read and make it look like it was created by an amateur.
If you choose two fonts, you can use one for headings and the other for the body text.
Choose a font that aligns with your brand tone/voice.
For example, the font that a fashion boutique might use in their digital marketing is probably vastly different than what a tech company might choose.
No matter what font you choose, you can adjust the kerning, tracking, and leading to allow you more malleability with your designs.3. Always Pay Close Attention to Alignment
Another thing that separates professional-looking designs from amateur ones?
When you’re aligning design elements, never eyeball and guess.
Most design programs will show lines that let you know when your text boxes or graphics are in alignment, or you can toggle grid lines on to see for yourself.
If your program doesn’t have an option to use grid lines, you can still add one.
Upload a vector image of a grid and send it to the back of your design.
Then, when everything’s in alignment, delete the grid.4. Consider the Psychological Impact of Colors
When creating your brand’s color palette, it’s important that they reflect your brand’s tone.
Psychologically, colors evoke different feelings:Blue: trust, safety, security and relaxation.Purple: creativity, abundance, and mystery.Green: wealth, health, and refreshment.Pink: femininity, romance, and youth.Orange: energy and enthusiasm.Yellow: optimism, spontaneity.Red: passion and energy.Black: sophistication, luxury, and power.White: purity and cleanliness.Grey: gravity and professionalism.
It’s important to keep the feelings that your brand’s color palette evokes in mind when creating designs.
Source: togel online via pulsa